How to Choose the Right Realtor to Sell Your Home at Smith Mountain Lake

Selling a home at Smith Mountain Lake is not like selling anywhere else. Buyers here are looking for a lifestyle — the water, the views, the boating, and the sense of retreat. Whether your property is a lakefront estate, second home, or lake-access getaway, choosing the right Realtor is critical to capturing the true value of your investment.

At Gerner Co, we’ve been helping lake families sell for generations. With deep roots at SML and a family legacy of over 40 years in real estate here, we know how to market lake properties the right way.

Why the Right Listing Agent Matters at the Lake – Strategic Pricing: Lakefront and lake-access homes vary greatly — you need someone who knows how to price by water frontage, views, and amenities.

– Marketing Power: Drone videography, lifestyle photography, and targeted social media to attract out-of-town buyers.

– Expert Negotiation: Handling second-home buyers, cash offers, and appraisal nuances unique to the lake.

– Streamlined Process: Many lake buyers purchase remotely — your agent should simplify every step.

– Local Network: Connections with dock builders, inspectors, and contractors familiar with lake regulations.

5 Steps to Choosing the Right Lake Realtor

1. Look at Proven Results: Ask about past sales in your cove or community.

2. Ask About Marketing: Will they highlight the lake lifestyle — boating, golf, and dining nearby?

3. Understand Pricing: Waterfront values depend on frontage, depth, and view — make sure they know.

4. Read Reviews: Look for past lake clients who share their success stories.

5. Evaluate Communication: Especially important if you’re out of state or selling a second home.

Why Sellers Choose Gerner Co – Deep family roots and 40+ years of experience at Smith Mountain Lake.

– Professional drone, video, and lifestyle marketing that sells the “lake life.” – Targeted exposure to out-of-town buyers through digital marketing and relocation networks. – Full-service guidance, including staging, prep, and showing logistics. – Consistent communication — even if you’re miles
away.

Selling at Smith Mountain Lake is about more than just a house — it’s about showcasing the lifestyle. Let’s talk about how we can position your home to stand out in today’s market.