To set the right price for your home in Roanoke County, review recent comparable sales, consider current market trends, and evaluate your home’s unique features. Pricing too high can lead to longer days on market, while pricing competitively often attracts multiple offers. Working with Eric and Amber Gerner at Gerner Co Real Estate ensures your home is positioned correctly to sell.
Why Pricing Matters When You Sell a Home
Pricing is the single most important factor in how quickly your home sells and what net proceeds you achieve. In Roanoke County and Smith Mountain Lake, buyers are savvy and rely on online searches and recent sales data. Eric and Amber Gerner use their deep local knowledge and market analysis tools to help sellers set prices that attract buyers while protecting value.
Step 1: Review Comparable Sales (Comps)
– Look at homes in your neighborhood that sold in the past 3–6 months.
– Focus on similar square footage, bedroom and bathroom count, and lot size.
– Adjust for upgrades like renovated kitchens, finished basements, or outdoor living spaces.
Example: A 4-bedroom home in Cave Spring recently sold for $425,000. If your similar home has a new roof and renovated kitchen, you may justify a slightly higher price.
Step 2: Factor in Market Trends
– Average DOM: Homes in Roanoke County average 30–40 days on market.
– Inventory Levels: Low inventory supports stronger pricing, while higher supply means more competition.
– Interest Rates: Rising rates can soften buyer demand, impacting pricing strategy.
Eric and Amber stay on top of Roanoke Valley MLS data and provide sellers with real-time updates before pricing.
Step 3: Consider Your Home’s Unique Features
– Mountain or city views
– Large flat yard versus steep slope
– Updates like hardwood floors, energy-efficient windows, or remodeled baths
– School district appeal, such as Hidden Valley High School
These features can increase buyer demand and support a higher listing price when marketed correctly.
Step 4: Position Your Price Strategically
– Competitive Pricing: List slightly below market value to encourage multiple offers.
– Market Value Pricing: Align with recent comps for steady buyer interest.
– Aspirational Pricing: Higher than comps, but may risk sitting longer on the market.
Eric and Amber often recommend competitive pricing for entry-level and mid-range homes, and careful market-value pricing for luxury and lakefront properties.
Comparison of Pricing Strategies
| Strategy | Pros | Cons |
| Competitive | Generates multiple offers, faster sale | May leave some money on the table |
| Market Value | Aligns with comps, steady buyer interest | May take 30–40 days to sell |
| Aspirational | Potential for higher net if market supports it | Risk of sitting >60 days, price reductions |
Local Seller Example
A seller in South Roanoke wanted to price their home at $600,000, above recent comps of $560,000. After consulting with Eric and Amber, they agreed on $575,000. The home sold in 18 days with two offers, proving that a well-positioned price attracts buyers while still protecting value.
How Eric and Amber Gerner Guide Pricing
– Comprehensive Market Analysis: They use MLS, RPR, and deep knowledge of both Roanoke and Smith Mountain Lake.
– Local Expertise: Decades of family experience at SML and strong ties to Roanoke neighborhoods.
– Tailored Approach: Every listing gets a custom pricing plan based on property type and location.
– Proven Results: Their listings consistently sell faster than the market average, often with multiple offers.
Conclusion: Price Right, Sell With Confidence
Setting the right price to sell your home in Roanoke County is a balance of data, strategy, and local expertise. Price too high, and your home risks sitting on the market. Price too low, and you could leave money on the table. Eric and Amber Gerner at Gerner Co Real Estate provide the insights and experience you need to strike the right balance. If you’re ready to sell your home, reach out today for a free market analysis.