Staging helps homes sell faster in the Roanoke Valley by making spaces look more inviting, highlighting a property’s best features, and helping buyers imagine themselves living there. Professionally staged homes often spend fewer days on market and sell for higher prices. Eric and Amber Gerner of Gerner Co Real Estate guide sellers through staging strategies tailored to Roanoke and Smith Mountain Lake buyers.
Why Staging Matters When You Sell a Home
First impressions matter. Buyers often decide within minutes whether a home feels right. Staging uses furniture, décor, and design to highlight your home’s strengths and minimize weaknesses. In markets like the Roanoke Valley, where homes average 30–40 days on market, staging can help you beat that average.
Key Benefits of Staging a Home
– Faster Sales: Staged homes often sell in half the time of non-staged homes.
– Higher Offers: Buyers perceive staged homes as well-maintained and are willing to pay more.
– Better Photos: Online listing photos look brighter and more appealing.
– Emotional Connection: Buyers can picture themselves living in the space.
– Competitive Edge: Staged homes stand out in both Roanoke neighborhoods and Smith Mountain Lake luxury markets.
Local Staging Example
A Hidden Valley home sat on the market for 45 days without much interest. After Eric and Amber Gerner brought in a professional stager, they rearranged furniture, added neutral décor, and boosted curb appeal. The home went under contract in just 12 days afterward. At Smith Mountain Lake, a vacant lakefront home in Mariners Landing was staged with cozy furnishings that showcased lake views. It attracted multiple offers within a month.
DIY Staging vs. Professional Staging
Not every seller needs a professional stager, but guidance makes a difference. Eric and Amber often provide staging checklists and bring in experts when needed.
| Option | Pros | Cons |
| DIY Staging | Lower cost, use what you have, quick changes | May lack polished look, harder for vacant homes |
| Professional Staging | Expert design, great photos, faster sales | Higher upfront cost |
Top Staging Tips for Roanoke Valley Homes
– Declutter rooms to create a sense of space.
– Use neutral paint colors to appeal to broad audiences.
– Highlight natural light with open blinds and updated fixtures.
– Add fresh landscaping and seasonal flowers for curb appeal.
– Stage key rooms: living room, kitchen, master bedroom, and outdoor areas.
How Eric and Amber Gerner Support Staging
– Expert Advice: Provide a personalized plan for each property.
– Vendor Network: Connect sellers with professional stagers and photographers.
– Proven Success: Their staged listings in Roanoke and Smith Mountain Lake consistently sell faster.
– Tailored Approach: From condos to luxury lakefront homes, they adjust staging strategies to fit buyer expectations.
Conclusion: Staging Speeds Up Sales
Staging is one of the most effective ways to sell your home faster and for more money in the Roanoke Valley. Whether you opt for DIY changes or professional staging, presenting your home at its best attracts more buyers. Eric and Amber Gerner at Gerner Co Real Estate can guide you through every step, ensuring your home looks ready to impress. If you’re planning to sell, reach out today to discuss a custom staging plan for your home.