In 2024–2025, the average time on market for homes in the Roanoke Valley has been about 30–40 days, though this varies by neighborhood and price point. Entry-level homes in Cave Spring or Vinton often sell in under three weeks, while higher-priced properties and rural homes may take longer. Partnering with Eric and Amber Gerner of Gerner Co Real Estate helps you position your home to sell faster than the average.
Why Time on Market Matters When You Sell a Home
The average time on market (DOM) tells you how long it usually takes a home to sell after it’s listed. In the Roanoke Valley real estate market, DOM is a key measure of demand and pricing. For sellers, it’s important to know what to expect and how to beat the average. Eric and Amber Gerner specialize in helping homeowners in Roanoke and Smith Mountain Lake sell homes quickly by pricing strategically and marketing aggressively.
Average Days on Market in Roanoke Valley
– Overall Average: 30–40 days in most of 2024–2025.
– Hot Spots: South Roanoke, Cave Spring, and Hidden Valley often see homes sell in 20–25 days.
– Higher-End Homes: Luxury listings above $750,000 may stay on the market 50–60 days depending on updates and demand.
– Rural Areas: Properties in Franklin or Botetourt counties tend to take longer, sometimes 60+ days.
At Smith Mountain Lake, lakefront homes average 45–60 days due to higher price points and a smaller buyer pool, while golf community homes often sell faster.
Factors That Influence Days on Market
- Price Point – Homes under $400,000 move quickly in Roanoke due to strong demand.
- Location – Neighborhoods close to schools and amenities, like Hidden Valley and South Roanoke, sell faster.
- Condition – Move-in ready homes with recent updates appeal to buyers and reduce DOM.
- Marketing – Homes with professional photography, video tours, and strong digital marketing reach buyers faster.
- Seasonality – Spring and early summer are peak months, while winter is slower but brings motivated buyers.
Average DOM by Home Type
| Home Type | Roanoke Valley Avg. DOM | Smith Mountain Lake Avg. DOM |
| Entry-Level ($250K–$400K) | 20–25 days | N/A |
| Mid-Range ($400K–$750K) | 30–40 days | 35–45 days (Golf Communities) |
| Luxury ($750K+) | 50–60 days | 45–60+ days (Lakefront) |
Local Seller Example
In 2024, a family listed their Cave Spring home with Eric and Amber Gerner. With staging, professional photography, and targeted online marketing, the home went under contract in just 11 days. Meanwhile, a luxury waterfront home at Smith Mountain Lake listed at $1.3M sold after 57 days, a typical timeframe for that market.
How Eric and Amber Gerner Help Homes Sell Faster
– Pricing Expertise: They create competitive pricing strategies using local comps and market absorption rates.
– High-Impact Marketing: Every listing features professional photos, drone video, and social media advertising.
– Buyer Networks: Their connections in Roanoke and SML bring in serious buyers quickly.
– Community Knowledge: With deep roots in both markets, they know how to highlight neighborhood and lifestyle benefits that matter to buyers.
Conclusion: What to Expect in Roanoke Valley
Most homes in the Roanoke Valley sell within 30–40 days, but the right preparation and strategy can help your home sell even faster. Eric and Amber Gerner at Gerner Co Real Estate consistently achieve quicker sales because they know how to position homes for maximum visibility. If you’re ready to sell your home in Roanoke Valley or Smith Mountain Lake, reach out today for a customized market analysis.